Tiffany

Scott Willingham is back. He is the founder and CEO of Wake Effect, a Las Cruces-based consulting firm specializing in sales training and talent optimization.   In this follow-up conversation, we went deep on ASLAN, the sales methodology Scott uses with his clients, and why he chose it. The core idea is simple and countercultural: […]

Scott Willingham spent more than 20 years leading in sales organizations, running training programs for 500-person teams, and navigating the faith questions that come with corporate success, before stepping out to found Wake Effect, his Las Cruces-based consulting firm. He is one of a handful of Alan certified partners in the country and the only

Jonathan Lopez is a founding partner at Truvize Financial, an El Paso-based advisory firm he built alongside Drew Harris. He and Drew are known for meeting clients where they are, not just with numbers and strategies, but with honest conversations about why money matters and what it is ultimately for.   In this return visit

Joe Rudy Loya is back on the 323 Podcast. A Navy veteran, entrepreneur, and 11-year sobriety milestone holder, Joe is the founder of Breaking the Curse LLC in Las Cruces — and one of the most openly bold voices for his faith you will find in the Borderplex. In this conversation, Joe and Tiffany pick

Marcus Juarez and Madison Arrieta are the engaged co-founders of Blessed Beans Coffee Co., a faith-driven mobile coffee trailer based in El Paso. They launched in the fall of 2025 with a simple mission — grounded in faith, brewed with love — and rooted their business in Psalm 34:8.  In this conversation, we talk about

Cynthia D. Horton is the founder of Shift to Grow, a leadership development firm based in El Paso, and a woman whose faith shows up in everything she does, from her work with nonprofits and corporations to fostering over 50 kids and helping bring a 10,000-piece international art collection to the Borderplex. In this conversation,

Abraham Abner, co-founder of Artifex Leather, joins the 323 Podcast to share how a family business in precious metals led to building a growing exotic leather brand from the ground up. What started with watch straps on eBay has grown into a handcrafted business producing alligator, ostrich, and python belts right in El Paso. In

A car accident at 12 years old changed the direction of Monica Garza’s life in a way she didn’t fully understand at the time. Years later, that moment would lead her to a calling rooted in healing, faith, and service. In this episode, Monica shares how she walked away from her path, only to feel

Erik Rayo, owner of Christian Outlets, shares how a season of profound loss and loneliness led him to faith in 2020, and set him on an unexpected path from aspiring neurosurgeon to Christian business owner and minister. Erik opens up about growing up without a father figure, losing his grandfather, and being on his own

Jackie (Jacqueline) Kille, founder and president of Rosewood Title, shares how a layoff became the catalyst for launching her own title company in a competitive, male-dominated industry. From funding challenges to last-minute provision, Jackie reflects on the lessons God taught her about humility, trust, and surrender. She also shares how she’s building a culture rooted